What bears and goldfish can tell us about better marketing
Some things change over time, but great stories will always catch my attention. With shortened attention spans it’s harder than ever to get and keep attention.
Welcome to the Friday 5
There’s something we love about Fridays. Besides the obvious, Fridays are a nice time to reflect on a week full of ups and downs, highs and lows. A time to wrap up and recap. That gave us the inspiration for the Friday 5, a quick conversation each month where we’ll share our thoughts and ideas…
Inviso Marketing — Excited and grateful.
If you don’t know our origin story, we first came into existence when Inviso’s Microsoft clients needed a little marketing help…
Working closely while working remote.
I’m a people person – I like being around people, interacting with my team, brainstorming together, working through projects, and sharing a few jokes along the way. It’s energizing, especially with my team, since they’re a pretty cool group of people. When the pandemic hit, like everyone else I went into coping mode, working with […]
Always be learning.
Live as if you were to die tomorrow. Learn as if you were to live forever. — Mahatma Gandhi School and I always got along. Unlike some of my classmates, I was always eager to make my way to the classroom, in K-12 and then throughout college. And don’t even get me started on my […]
Lessons from a gym bleacher in 3rd period.
Last week I was clearing off my desk and I found a slip of paper saved from last September’s curriculum night at my daughter’s high school. Sitting on a gym bleacher during ‘third period’, I had listened to the PE teacher talk about his coaching style. Using a scrap of paper torn from his notebook, […]
Why email nurture campaigns rock. No, really. They do.
For those of us in marketing, the rationale behind an email nurture campaign is very clear: once is not enough. We need repetition to build familiarity and trust with our audience, and to cut through the clutter. Building on our message through a series of communications gives us the time and space to create more […]
Short is best.
I love a good book by the fire. Give me a long, juicy story, full of exciting details – the more complicated the story line, the better. While drawn-out passages are great for cozy reading on the couch, they don’t always work when it comes to marketing. Gone are the days of minute (or longer!) […]
What’s in it for me?
As a vendor of marketing services, I’ve been lucky to work with some pretty amazing clients over the years – mostly in the technology world lately. One of the things I think vendors bring to the table is an outsider’s point of view. We’re often close enough to the business to know what the client’s […]