Welcome to the Friday 5

There’s something we love about Fridays. Besides the obvious, Fridays are a nice time to reflect on a week full of ups and downs, highs and lows. A time to wrap up and recap. That gave us the inspiration for the Friday 5, a quick conversation each month where we’ll share our thoughts and ideas…

Working closely while working remote.

Person using a laptop for a video meeting with 4 other participants

I’m a people person – I like being around people, interacting with my team, brainstorming together, working through projects, and sharing a few jokes along the way. It’s energizing, especially with my team, since they’re a pretty cool group of people. When the pandemic hit, like everyone else I went into coping mode, working with […]

Always be learning.

Live as if you were to die tomorrow. Learn as if you were to live forever. — Mahatma Gandhi School and I always got along. Unlike some of my classmates, I was always eager to make my way to the classroom, in K-12 and then throughout college. And don’t even get me started on my […]

Lessons from a gym bleacher in 3rd period.

Last week I was clearing off my desk and I found a slip of paper saved from last September’s curriculum night at my daughter’s high school. Sitting on a gym bleacher during ‘third period’, I had listened to the PE teacher talk about his coaching style. Using a scrap of paper torn from his notebook, […]

Why email nurture campaigns rock. No, really. They do.

For those of us in marketing, the rationale behind an email nurture campaign is very clear: once is not enough. We need repetition to build familiarity and trust with our audience, and to cut through the clutter. Building on our message through a series of communications gives us the time and space to create more […]

Short is best.

I love a good book by the fire. Give me a long, juicy story, full of exciting details – the more complicated the story line, the better. While drawn-out passages are great for cozy reading on the couch, they don’t always work when it comes to marketing. Gone are the days of minute (or longer!) […]

What’s in it for me?

As a vendor of marketing services, I’ve been lucky to work with some pretty amazing clients over the years – mostly in the technology world lately. One of the things I think vendors bring to the table is an outsider’s point of view. We’re often close enough to the business to know what the client’s […]