Lessons from a gym bleacher in 3rd period.

Last week I was clearing off my desk and I found a slip of paper saved from last September’s curriculum night at my daughter’s high school. Sitting on a gym bleacher during ‘third period’, I had listened to the PE teacher talk about his coaching style. Using a scrap of paper torn from his notebook, […]

Why email nurture campaigns rock. No, really. They do.

For those of us in marketing, the rationale behind an email nurture campaign is very clear: once is not enough. We need repetition to build familiarity and trust with our audience, and to cut through the clutter. Building on our message through a series of communications gives us the time and space to create more […]

Short is best.

I love a good book by the fire. Give me a long, juicy story, full of exciting details – the more complicated the story line, the better. While drawn-out passages are great for cozy reading on the couch, they don’t always work when it comes to marketing. Gone are the days of minute (or longer!) […]

What’s in it for me?

As a vendor of marketing services, I’ve been lucky to work with some pretty amazing clients over the years – mostly in the technology world lately. One of the things I think vendors bring to the table is an outsider’s point of view. We’re often close enough to the business to know what the client’s […]