Using movement in video to capture and hold attention

In a world where attention spans are shrinking, video remains one of the most powerful tools for engagement. But what separates a compelling video from one that viewers scroll past? The answer is often movement.

Why digital accessibility matters and how to get there

Text says "this is hard to read" over a photo of mountains. The colour of the text and background change to increase contrast, and now say "This is better!"

Great design should work for everyone, which means we’ve got to think beyond visuals and consider how content is experienced by people of all abilities. Basically, accessibility should be built in from the start.

AI and your imagination: what a match!

An AI-generated image of a panda dancing in a city while wearing colourful clothes

Every day, more and more use cases for AI are bandied about. There are new ways to get things done faster. Analyze information more efficiently. But what about using it just for fun? AI and imagination go together like peanut butter and chocolate. Or, more fittingly, like a giant panda and hot pink boots.

Marketing like it’s 2099

A young woman is using innovative technology VR glasses

The future of marketing could be wild!
Imagine walking through your neighborhood and seeing holograms appear right in front of you. Or maybe your favorite brands don’t even need to wait for you to look up—direct neural marketing could send a gentle nudge your way.

Welcome to the Friday 5

Friday 5 Video Thumbnail

There’s something we love about Fridays. Besides the obvious, Fridays are a nice time to reflect on a week full of ups and downs, highs and lows. A time to wrap up and recap. That gave us the inspiration for the Friday 5, a quick conversation each month where we’ll share our thoughts and ideas…