
The Barbie effect: 4 take-aways for marketers
The movie Barbie’s incredible success reminds us that, as marketers, there are lessons we can take away from the brand and how it has evolved over the years.
The movie Barbie’s incredible success reminds us that, as marketers, there are lessons we can take away from the brand and how it has evolved over the years.
The movie Barbie’s incredible success reminds us that, as marketers, there are lessons we can take away from the brand and how it has evolved over the years.
Some things change over time, but great stories will always catch my attention. With shortened attention spans it’s harder than ever to get and keep attention.
This week, I finally began feeling like spring was arriving here in the greater Seattle area. Temperatures are inching up, and people are anxious to get back outside.
There’s been a lot of chatter about ChatGPT’s ability to mimic writing styles. So, I thought I’d put ChatGPT to the test… and you!
After months of careful consideration and a lot of experimentation, we’ve decided to take our creative agency to the next level. We’re going full-on AI, baby!
I love those videos of people trying on color blind glasses – like nothing else, they bring home the absolute power of color in our world.
ChatGPT is not necessarily superior to human-created copy. What it does add is another opinion, another approach, other ideas. And the more ideas, the better.