The sun is shining, the birds are singing… and we’re heads down wrapping up the fiscal with flair.
In this issue, we’re sharing a few highlights from recent work, what we’ve been chatting about, and what we’ll be doing when we find time to unwind. Enjoy!
What we’re proud of: A fun sizzle reel
We brought Copilot’s real-world use cases to life in a quick, high-impact video that shows how AI is being used across various work and life scenarios. It’s a great example of how the right creative can make tech feel clear, accessible, and entertaining. See it for yourself.
How we’re connecting: Digital campfires
Group chats. Private subreddits. Invite-only Substacks. In the consumer world, brands are trading reach for realness—creating smaller, more intentional spaces to build loyalty and trust. These “digital campfires” are where great conversations are happening.
So what does that mean for B2B? We’re glad you asked. Read the post.
What’s influencing our design: Maximalism
Last June, we talked about using 3D gradients to bring depth and dimension to design work. Since then, we’ve seen brands double down on bold, expressive visuals—and now, maximalism is taking center stage. This isn’t just a return to more color; it’s a full embrace of visual richness and layered storytelling. See examples we’ve pulled together.
What we’re discussing: Differences across generations
Marketing across generations isn’t one-size-fits-all. Today’s B2B buying journey often includes stakeholders from multiple generations. We explore how tailoring your message to each can lead to more meaningful connection (and better results). See the generational breakdown.
What’s making us smile: The unexpected page turner
There’s something oddly perfect about that first summer book you didn’t plan to love. The thriller you grabbed at the airport. The fantasy novel your kid made you read. The hockey romance with a cover you hide in public. Haven’t found your guilty pleasure read yet? Might be time to give Libby a try.
