Lessons from a gym bleacher in 3rd period.

Teamwork Chart Image

Last week I was clearing off my desk and I found a slip of paper saved from last September’s curriculum night at my daughter’s high school. Sitting on a gym bleacher during ‘third period’, I had listened to the PE teacher talk about his coaching style. Using a scrap of paper torn from his notebook, the coach walked a group of parents through the way he starts a season.

As I listened, I began to reflect on what it takes to build a team. I’ve been leading people for most of my working career, so I really appreciated the simplicity of his approach. It’s all about the effort you put in and inspire in others, building trust, and having a good attitude. And of course, being resilient in tough times, all while building on the successes you have.

The core fundamentals are the same, whether in sports or on the job.  Thinking about my own team, and the work I’ve done over the years to build a strong, cohesive group, I saw that his scrap of paper closely mirrors my own mental map.

Quality improves when your people see that you’re putting in the time, and care deeply about what you deliver.

Trusting people means giving them the space to get the job done, leading instead of doing it all yourself. Coaches don’t score goals – players do. And the flip side is being trustworthy, supporting your team, and letting them know you have their back.

When it comes to attitude, I’ll take a positive, can-do style any time. I like to surround myself with people who care, who believe in what they’re doing, and who take action.

Since I’m a marketing services provider, the workload is highly variable, based on clients’ needs. Nothing makes me happier than hearing a client say, “Good job – we saw awesome results.” But in this world, there are no givens, so I’ve learned to stay tough and keep fighting the good fight. My team follows suit. We’re in it together. That’s what keeps us strong, and helps us find success.

Time to head back to work, back to my team, with a reinvigorated appreciation for what we’re building, together. And who knows what inspiration this year’s curriculum night will bring?!

Share this post

Subscribe to our newsletter

Get updates and learn from the best.

More to explore

Friday5 – Issue #114

We’re sharing a few highlights from recent work, what we’ve been chatting about, and what we’ll be doing when we find time to unwind.

The best AI strategy might be fixing your SharePoint experience

AI is exposing weaknesses in governance and usability. Learn why a strong SharePoint experience is essential for AI readiness and adoption.

How Adobe’s AI gives us more time to create.

Friday5 – Issue #113

We’re sharing a few highlights from recent work, what we’ve been chatting about, and what we’ll be doing when we find time to unwind.

Is AEO the new SEO? Here’s where AEO, GEO, and SEO fit together.

Wondering if SEO is still worth it or if AEO is the new SEO? Learn what AEO, GEO, and SEO mean and how to adapt your content strategy for today.

AI Storytelling: Making Data Migration Compelling

AI Storytelling turns data migration into a cinematic cattle drive, showing how strong creative direction and a solid data foundation bring AI ideas to life.

AI-first agency: The people behind the work

Inviso Marketing is an AI-first agency where real people power the work. See how our creative team uses AI to move faster without losing the human touch.

AI is getting better at generating answers. Are we getting better at reviewing them?

Over the past year, I’ve noticed something interesting about AI and automation projects. The technical challenge usually isn’t the hardest part. The harder question is deciding where and how human judgment should stay in the process.

Friday5 – Issue #112

We’re sharing a few highlights from recent work, what we’ve been chatting about, and what we’ll be doing when we find time to unwind.

Is your agency AI-first, or are you settling?

An AI-enabled agency uses AI tools instead a traditional process. An AI-first agency has rebuilt its operating model around governed AI workflows. The answers to these five questions will tell you what kind of agency you’re working with.