Microsoft Education

Email Campaigns

Perhaps no audience is as hard, and important, to reach as today's teachers. We take a strategic, well-planned and executed approach to ensure they're aware of education technologies that improve learning and teaching effectiveness.

Services

Strategy, Content design, HTML

challenge

Reach the teachers

Educators are busier than ever these days, with many competing demands on their time. We needed to get — and keep — their attention, month after month, to help them stay up-to-date on the latest education technologies and resources that help them do their jobs.

solution

Hitting the target

We created a strategic mix of regular and one-off communications based on business needs and a deep understanding of the data to help surface audience-appropriate messages.

results

Growth + impact

Millions of emails (and even more impressions) later, we're seeing huge growth in our audience and continue to further develop ways to increase reach and effectiveness.

Microsoft Education

Email Campaigns

Perhaps no audience is as hard, and important, to reach as today's teachers. We take a strategic, well-planned and executed approach to ensure they're aware of education technologies that improve learning and teaching effectiveness.

Services

Strategy, Content design, HTML

challenge

Reach the teachers

Educators are busier than ever these days, with many competing demands on their time. We needed to get — and keep — their attention, month after month, to help them stay up-to-date on the latest education technologies and resources that help them do their jobs.

solution

Hitting the target

We created a strategic mix of regular and one-off communications based on business needs and a deep understanding of the data to help surface audience-appropriate messages.

results

Growth + impact

Millions of emails (and even more impressions) later, we're seeing huge growth in our audience and continue to further develop ways to increase reach and effectiveness.