Perhaps no audience is as hard, and important, to reach as today's teachers. We take a strategic, well-planned and executed approach to ensure they're aware of education technologies that improve learning and teaching effectiveness.
Educators are busier than ever these days, with many competing demands on their time. We needed to get — and keep — their attention, month after month, to help them stay up-to-date on the latest education technologies and resources that help them do their jobs.
We created a strategic mix of regular and one-off communications based on business needs and a deep understanding of the data to help surface audience-appropriate messages.
Millions of emails (and even more impressions) later, we're seeing huge growth in our audience and continue to further develop ways to increase reach and effectiveness.
Perhaps no audience is as hard, and important, to reach as today's teachers. We take a strategic, well-planned and executed approach to ensure they're aware of education technologies that improve learning and teaching effectiveness.
Educators are busier than ever these days, with many competing demands on their time. We needed to get — and keep — their attention, month after month, to help them stay up-to-date on the latest education technologies and resources that help them do their jobs.
We created a strategic mix of regular and one-off communications based on business needs and a deep understanding of the data to help surface audience-appropriate messages.
Millions of emails (and even more impressions) later, we're seeing huge growth in our audience and continue to further develop ways to increase reach and effectiveness.
