“Working with Inviso was a seamless and results-driven experience. Their team consistently delivered high-quality social content, design, and reporting—always aligned with our goals. Thanks to their efforts, we celebrated our highest impressions and unique post views on LinkedIn to date, and our audience has grown by over 15,000 in the last six months—a 34% increase, now just shy of 60,000 followers. Thank you, Inviso!“
— Bethany Foyt, Senior Product Marketing Manager
Client
Microsoft Windows Commercial Marketing Intune
From ad hoc posts to strategic voice
Intune had built a solid foundation on X (Twitter) and LinkedIn through organic growth, but they needed to evolve from sporadic posting to strategic social media leadership. They lacked the systems, processes, and dedicated resources to maintain consistent messaging, manage complex approval workflows, or track meaningful performance metrics. Most importantly, they needed to position themselves as thought leaders in the competitive cybersecurity space while supporting product launches and events with coordinated campaigns.
More than just a content calendar
We wanted to develop a comprehensive social media ecosystem that went far beyond posting. To start, we built robust systems for content planning, stakeholder approvals, cross-platform scheduling, and detailed performance reporting.
15,000 new followers agree
Within six months, we achieved a 34% increase in LinkedIn followers and a 13% year-over-year boost in engagement rates. More significantly, Intune’s social channels became a reliable hub for industry insights, with the broader team confidently relying on our deep understanding of their initiatives to create timely, relevant content.
Our competitive analysis
provided strategic intelligence that informed product positioning decisions, transforming their social media from a marketing afterthought into a genuine business asset.
Our content strategy
balanced industry expertise with conversational engagement, creating platform-specific posts that maintained Intune’s authoritative voice while meeting each audience where they were.
Our design team
refreshed their visual identity with modern, scroll-stopping graphics that amplified key messages and supported brand recognition.
We also integrated new management systems
to streamline workflows and refined their data collection processes to provide deeper competitive insights.
This systematic approach allowed us to deliver consistent, timely content that responded to industry trends, supported major announcements, and showcased customer success stories—so the larger Intune team could focus on their core business knowing their social presence was in expert hands.
