The client for this project was, well, us! We wanted to reach out to our clients, suppliers, partners...simply, the friends of Inviso, to say “Hi, welcome to fall!” In lieu of a more traditional autumn theme, we chose the fun route, with a snappy dance video that hits every beat. Our nod to tradition is in the five Teams backgrounds we created as a gift to our community. We’ve found that regular touches like these are a nice way to connect, in an authentic way that reflects the personality and vibe of our team. To get more from our initial investment, we repurposed elements of the email to amplify on our social media channels.