An established team asked for help bringing their branding up-to-date. Over time, their look had become diluted across various internal teams - templates had been tweaked and assets lacked consistency. They asked for a unique look/feel that was distinctive while also tying back to what they do for customers. We concepted around three themes: topography –getting the lay of the land, data, and kaleidoscope – bringing a changing landscape into focus. In a massive update, we applied their chosen style to 100 assets in just a month and also extended the theme out to sister programs.